The First Look at the ‘Gossip Girl’ Reboot’s Fashion Is Here…and Not What You’d Expect

HBO Max’s Gossip Girl reboot has begun filming in New York City amid the ongoing coronavirus pandemic, and paparazzi got the first look at two members of the cast in costume, filming a scene. How is the fashion of this revived series looking? Well, very different than any Blair Waldorf or Serena van der Woodsen looks, at least based off of Eli Brown and Whitney Peak’s characters’ style:

celebrity sightings in new york   november 05, 2020

Jose Perez/Bauer-GriffinGetty Images

The two may have been filming a date scene, with Brown giving Peak his corduroy jacket at one point, although that’s not entirely clear. In some photos, they have masks on, perhaps between takes as the COVID-19 pandemic is not expected to be a plot point in the show.

celebrity sightings in new york   november 05, 2020

Jose Perez/Bauer-GriffinGetty Images

celebrity sightings in new york   november 05, 2020

Jose Perez/Bauer-GriffinGetty Images

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Here’s a glimpse at the original Gossip Girl‘s fashion, for comparison:

blake lively, chace crawford, ed westwick, leighton meester and penn badgley on location for "gossip girl"   november 27, 2007

James DevaneyGetty Images

Details about Brown and Peak’s characters haven’t been given yet, but Deadline reported earlier this year that the two are a part of the show’s “leading trio,” in addition to Emily Alyn Lind.

Lind’s character, Audrey “has been in a long term relationship and is beginning to wonder what more could be out there,” according to Deadline’s description of her.

Lind has not been photographed filming the series yet, but she shared a shot on her Instagram Story from day one of filming. She was in the makeup chair, so no clothes were visible:

emily alyn lynd gossip girl filming instagram


The original costume designer from Gossip Girl, Eric Daman, is behind the looks for the new show, too. In a statement to Teen Vogue in April, Daman said, “OMGG I am sooo thrilled to be a part of the new GG Generation! It has been incredible to see the youth of today discovering and bingeing GG during these times!! Very excited to delight and inspire all of the GG Fans, new and OG, with some delicious, trendsetting fashions for this new era! Can’t Wait!! XoXo, E.”

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