Emotional Rapper Starts Side Hustle

2020 will be known for many things, but among the more innocuous happenings is the rise of celebrity candles. In the past year, Kacey Musgraves and Boy Smells collaborated on a song-inspired scent, Jackie Aina launched her own candle company Forvr Mood, and Gwyneth Paltrow created her own wick that smells like her vagina. Our little pet fires have quickly developed into the next beauty frontier.

It only makes sense that Drake—rapper, businessman, and softboy-extraordinaire—has entered the candle game. This past June, Drake posted a cryptic Instagram story of four blue candles with the caption “@betterworldfragrances Available soon cc:@ovoniko.” Better World Fragrance House currently has no Instagram posts and only follows two people: Drake and an account called @drakerelated, which serves as a landing page for the rapper’s various businesses.

Better World Fragrance House is seemingly Drake’s fragrance company that is responsible for these elusive candles. In the post, Drake tagged @ovoniko, who is a member of his inner circle. According to Niko’s Instagram bio, he works for Drake’s record label October’s Very Own, which also sells merchandise. Better World Fragrance House also has a website, though there’s nothing much to report.

better world fragrance house

The very blue and very blank homepage of Better World Fragrance House.

better world fragrance house

In July, blue candles started to appear in celeb Instagram stories, from Kehlani, to Steph and Ayesha Curry, and of course in the NBA bubble, with Champagne Papi’s favorite basketball team the Toronto Raptors.

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So what do these mysterious candles smell like? Can I get one even though I don’t play for the Raptors? Ahead, all your burning candle questions answered.

Where can I buy a Drake candle?

Simply put, you can’t. As mentioned earlier, the website is completely blank. The company is registered on Revolve, though there aren’t any products on display. A further Google search will render individual product pages that are unfortunately sold out.


I got my eyes on you / You’re everything that I see / I want your hot love and emotion endlessly


So, these candles are pretty rare, right?

Yes. So rare, that a sighting even ended up on DeuxMoi.



Do the candles smell like Drake?

On these aforementioned product pages is a summary of each candle and its scent. There are at least five soy wax candles. Made in Canada, (where else, honestly?) each jar comes with a gold marker to write your own personalized message. And yes, one candle “actually does smell like Drake.”

Carby Musk: “Smooth musk fragrance is introspective as in an interpretation of your beautiful self, yet extrovertive as how you would want others to see your bold and brilliant self. Features notes of Musk, Ambers, Cashmere, Suede, and Velvet. Actually smells like Drake — it’s the personal fragrance he wears, which inspired BWFH.”

Williamsburg Sleepover: “A genderless and luminous floral-woody musk fragrance that captures the essence of an urban garden under shaded lights. Features notes of Rose, Lily of the Valley, Vetiver, Amber, Musk, Patchouli, and Cedarwood.”

Muskoka: “Oriental Woody fragrance that emulates the smoldering warmth of burning woods, golden embers, and the feeling of being cozy by the fire. Features notes of Birch Tar, Fresh Clove Buds, Cedarwood, Sandalwood, and Smoked Leather Accord.”

Sweeter Tings: “An addictive and nostalgic Oriental Gourmand fragrance with the subtleties of comfort and goodness. Features notes of Bergamot, Lemon Peel, Dark Voodoo Rose, Warm Cedarwood, and Soft Musks. Soy wax blend.”

Good Thoughts: “A bouquet of rich florals surrounded by a vibrant bright light of freshness for a captivating positive energy. Features notes of Fresh Aldehydes, Bergamot Oil, Fir Balsam Oil, Ylang Ylang, Clove Buds, Pimento Berries, Sandalwood Oil Album, Patchouli Oil, and Sensual Musks.

So…when are Drake’s candles launching then?

Unclear. Who knows what Champagne Papi meant when he wrote “soon” in his Instagram story? We can’t blame him though. As far as we are concerned, time is a flat circle. We’ve picked up and abandoned quarantine projects. We get it.

As Aubrey Graham himself once said, “Just hold on, we’re going home.” So just hold on and patiently wait for the day Drake’s sweet scent can fill your home.

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